212 Men Parfum: Not A Fragrance, A Legacy

Born from the electric energy of New York, 212 Men Parfum Eau de Parfum is the new Eau de Parfum in the 212 Men Collection. Richer, deeper, and unapologetically addictive, it opens a golden new chapter where elegance meets indulgence – and confidence speaks for itself.

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Introducing The New 212 Men Parfum Eau de Parfum

A Fragrance Designed for Pleasure

Woody, ambery, and spicy, this refined Eau de Parfum pairs magnetic confidence with smooth depth. Caramelized ginger opens the scent, followed by spicy lavender, while deep leathery woods and warm ambery notes leave a rich, long-lasting trail that lasts over 24 hours.

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Caramelized Ginger

Spicy Lavender

Leathery Woods

“The only rule worth keeping is the pursuit of pleasure.”

The Golden Princeof New York

Starring Valentin Humbroich, 212 Men Parfum Eau de Parfum captures a new kind of status: confidence worn with ease and attraction without effort. Magnetic by nature, elegant by instinct – his presence is felt the moment he arrives.

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Magnetic by nature. Elegant by instinct.

He moves through the city with ease – confident, charming, and naturally magnetic, guided by pleasure and a presence that never needs to announce itself.

The 212 Range

212 is more than a scent – it is a universe rooted in New York, shaped by style, attitude, and the freedom to enjoy life with elegance. Explore the collection, from the original icons to the newest expression of pleasure and refinement.*DISCOVER