HER LENS, CHAPTER TWO

Martina Keenan & Marti Arcucci

For the second chapter of Her Lens, we invited Argentine photographer Martina Keenan and fellow Argentine stylist Marti Arcucci to reinterpret the Carolina Herrera universe through their shared perspective.

In Creative Sync

Longtime friends and creative collaborators, Martina and Marti have worked together on several projects over the years. Their shared experience and understanding of each other’s process shaped this chapter of Her Lens, bringing a sense of ease and clarity to their interpretation of the Icon, Winter 25, and Resort 26 collections.

For Martina and Marti, this chapter of Her Lens felt organic. “This project feels like a natural continuation of our bond, both professionally and as friends,” Marti shares. “There’s something truly special about creating together.”

- Marti Arcucci, Stylist

Through Martina’s Lens

Martina’s photography is rooted in emotion and observation. “I think my creative style is closely tied to who I am, how I’m doing, or how I’m feeling,” she explains. Drawn to what she calls the “in-between moments,” she captures gestures, pauses, and fleeting expressions. These subtle transitions are where atmosphere quietly unfolds.

Marti’s Styling Universe

Marti’s styling often begins before the garments are even present. “Many times, I start from an idea without even having seen the clothes,” she says. A color combination, the layering of fabrics, or the way a sweater is tied can become the starting point. Her work focuses on small, intentional details that shape the narrative.