The modern rebel

A new icon of masculinity

Free to
dare

Connect authentically, offline

Rise above, continue on

Forget the competition, create your own rules

Create your journey

Hit the road, go your own way

Take the chance

Striking
notes

Bright

Vert de bergamot, white & pink pepper, sage

Dark

Tonka, cocoa, cedarwood

Watch the full
campaign

The full
Bad Boy ritual

Discover
Discover
Shower gel
Deodorant
Deodorant
stick
Shop the fragrance
Shop the fragrance