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Inspiration and optimism: Wes Gordon and Karla Martinez discuss fashion’s evolution

Inspiration and optimism was the theme of the day as creative director Wes Gordon connected with Karla Martinez de Salas, editor and chief of Vogue Mexico and Latin America. The two long-time fashion friends reunited over Instagram Live and hot coffee before returning to chaotic afternoons spent working from home and managing households. Here are three things they discussed:

Set a schedule, dress for success: Both Wes and Karla maintain a structured day that begins at 7am. It’s now been nine weeks since our creative director left New York for his farm, and what keeps him happiest and motivated is structure. “I’m happier and more productive with a set schedule and routine. I get up at 7am, walk my dog outside, and then begin my work day.” Similar to Wes, Karla wakes at 7am and enjoys light exercise before getting dressed and putting on lipstick. “Even if I just see my husband and kids, I always put on lipstick and spray a little perfume. I don’t want to sit in my pajamas all day – clothes make you feel great and make you feel special […] yesterday I put on a blue linen dress for my husband and my two girls, and I felt really great. Here in Mexico, I put on my facemask and go for a walk – I love to wear my clothes and I love the way it makes me feel.”

When working from home, think outside the box: Both Wes and Karla recognize a shift within the fashion industry. With the entire world on pause, it gives creatives the opportunity to slow down and be introspective: “This is the moment for every brand to think about what they do well and really focus on that. At Herrera, we do special, we do fantasy… and the team and I are more committed to that than ever. As a designer, we’re trying to shift how we create a collection so that it is an evolution of the previous collection.” Karla and her team at Vogue Mexico and Latin America have entirely reworked how they produce a magazine, down to art directing and conducting photoshoots over Zoom. With traditional cover shoots cancelled, the Vogue Mexico team shifted their attention to a January shoot that was a loving tribute to grandmothers. “We still want to convey the idea of hope. We’re definitely going to do a July issue, and we’re definitely coming up with interesting ways to shoot. We have the Facetime idea, the Zoom idea, the selfie idea…”

 

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Hoy, más que nunca, esta portada va en honor a ellas. Es un tributo a esas delicadas y nobles mujeres que han sido clave en nuestra formación: nuestras abuelitas. En México, es innegable reconocer el papel de ellas como parte esencial de la familia y el hogar. Sus historias de vida, éxitos, memorias e, incluso, sus armarios, son ese legado que llevaremos en nuestros corazones. A raíz de la pandemia que está sacudiendo el mundo, la realidad de las abuelas ha cobrado otro significado, al pertenecer a uno de los sectores de la población más vulnerables. Con esta imagen, desde la redacción de Vogue, recordamos la importancia de estos seres queridos, el porqué a través de acciones que no comprometan su salud podremos seguir celebrando esta vida con ellas. Con mucho cariño para nuestras abuelas, Esta portada es para ustedes.❤️ [LINK EN BIO] — Fotógrafa: @taniafrancoklein Estilismo: @valecollado Concepto creativo: @enriquetorresmeixueiro

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Fashion is evolving: “We need to remove the label that shopping is bad, because in the end you are supporting the industry, and you are supporting people where this is their livelihood,” Karla began, referencing small designers who support small teams of artisans, as well as the fashion industry at large, stretching from fabric mills to retailers. Wes agreed: “There are lessons to be learned, and one of them is to focus on quality over quantity, and buying because you’re in love with something, and because it brings you joy, and it will make you happy for a long time… and not because you’re scratching the itch of consuming.” Shopping will become more about finding investment pieces. “I feel like the idea of wearing something once is gone,” mused Karla, “it feels so silly now.” “I feel like with the work of the magazine is that we’ve changed the way that we speak to the consumer about clothes, and that we speak about the work that goes into the collections and why a piece is worth the investment.”

Watch the full conversation on Instagram Live:

 

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