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Dear Mom, Carolina Herrera introduces its Paperless Post capsule collection

Just in time for Mother’s Day, Carolina Herrera has partnered with digital card purveyors Paperless Post for a limited-edition digital capsule collection that exudes a chic, colorful, and expressive aesthetic. During times where correspondence with loved ones brings us comfort and joy, Paperless Post makes for the perfect partner to keep these connections alive.  

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Born out of the desire to help individuals stay connected in the most beautiful way, digital greetings and invitations make for seamless yet elegant communication during these uncertain times. Founder Carolina Herrera and Creative Director Wes Gordon have always reveled in the pleasure of personal correspondence with colleagues, friends, loved ones and especially during these times when physical contact and mail is limited. “Never before has reaching out and checking in been more important,” says Gordon. “Love and togetherness are incredibly powerful and any gesture, big or small, makes a difference. I love the Mother’s Day cards and invitation to virtual parties are a fun idea, but it’s the notes for simply checking in that are so poignant right now. Send to your family. Send to a friend. Send to a stranger. Send to a doctor. Let people know you love them and are thinking of them.” 

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The capsule collection includes cards just in time for Mother’s Day, as well as ‘Thinking of You’ and virtual correspondence for your friends, near and far.  And with prints inspired by recent collections, the digital capsule collection is the perfect way to add a touch of color and joy to anyone’s day. 

In light of the current global pandemic, the main priority of this collaboration is to add a little joy to our communication with loved ones. As such, every design from the Carolina Herrera x Paperless Post collection will be globally accessible and free of charge for users around the world.

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