There’s a new kind of Bad Boy in town and he’s challenging the norms of rebellion. At once enlightened and alluring, he’s an evolved modern man whose elegance leaves a lasting impression and informs our newest fragrance, Bad Boy. On October 3rd and 4th, our leading Bad Boy Ed Skrein joined Good Girl Karlie Kloss to celebrate the fragrance launch in Madrid with friends of the House from around the globe. 


The celebrations began with a beautiful dinner at the Museo del Prado, a historic setting that perfectly captures the spirit of rebellion as the home of artist Francisco de Goya’s influential works. Goya himself was a hardworking and unconventional rebel of his era, challenging institutional norms and continually following his instincts. This theme guided the evening and served as the inspiration for the Bad Boy fragrance: an homage to those who chart their own path and create their own destiny. 

After a luminous evening immersed in art and style, guests continued the celebrations into the next day with an electrifying night at The Bad Boy Mansion hosted by Carolina A. Herrera. A magnificent property in the heart of Madrid hosted over 700 guests on Friday night. Actors Leonardo Sbaraglia, Miguel Angel Silvestre and Felix Gomez enjoyed the festivities alongside friends of the House Pelayo Diaz, Gala Gonzalez and Lulu Figueroa who were glamorous in looks from CHNY. The lightning bolt bottle design of the Bad Boy fragrance symbolized the striking tone of the evening, the contrasting energy that enlivens the fragrance’s character and that of Bad Boy Ed Skrien. 


Every corner of the fabulous Bad Boy Mansion represented uninhibited freedom and thoughtful design, from the wooden locker room filled with twentieth-century furniture and books to the tropical-themed dance floor. DJ Pascal Moscheni encouraged guests to join in playing music, followed by a set from DJ Seth Troxler. The Bad Boy spirit elevated an unforgettable night hour by hour and into the early morning.