Man of Mystery
212 VIP Black Elixir brings together the worlds of fragrance and music with a complex symphony of notes and a new ad campaign starring Reggaeton superstar Rauw Alejandro. A GRAMMY award-winning Puerto Rican singer and songwriter, Rauw is one of the creators of the Latin sound that’s transforming the rhythm of the planet – the perfect ambassador for this sensual and highly addictive scent.
Download the Exclusive 212 x Rauw Playlist on Spotify
The Inspiration
The formula of 212 VIP Black is best understood through music, its source of inspiration. A song can have many elements, but the bass is key – those beats that set the rhythm and penetrate the body of the listener. Perfumers Juliette Karagueuzoglou and Carlos Benaim have composed a dancefloor hit with high-impact beats in this ambery, aromatic and gourmand fragrance.
The Notes
This ambery, aromatic and gourmand elixir enhances the original notes of 212 VIP Black with unexpected tones. Black lavender from Provence is paired with sparkling grapefruit and bitter juniper, leading to a heart of black licorice, orange blossom and spicy saffron. Seductive base notes of black vanilla, oakwood, and vetiver linger on the skin.
The Bottle
The rectangular shape, rounded corners and polished surface of the original 212 VIP Black bottle made it an icon. 212 VIP Black Elixir refines this sleek monolith further with a mirrored, all-black exterior and minimal typography – for a futuristic, elegant and radically modern look.
The Perfect Match
Together, 212 VIP Rosé Elixir and 212 VIP Black Elixir create an irresistible duo, capturing both sides of the VIP world. Rosé Elixir embodies allure and elegance, while Black Elixir deepens the experience with rich, daring notes - crafted for those who live boldly and unapologetically.
Meet The Family
Get to know the rest of the 212 family: fresh, urban scents that reflect the freedom and authenticity of a new generation.
