212 VIP was launched in 2010, which was an extraordinary time in New York. Only the previous year, Barack Obama had become president of the United States, bringing an immense amount of positive energy and inviting us to dream of a more fair, diverse and equal world. In New York, that energy was captured in the best possible way thanks to a new generation of artists who were conquering new neighborhoods, inventing new ways of expression and breaking the rules. New York was going through a great transformation, and it was then that Carolina Herrera decided to launch a new fragrance family, 212 VIP, to reflect this sociological shift. Here, the term VIP did not refer to exclusive settings or the economic and social elite, but to the transformative power of youth.

It’s been 10 years since the launch of 212 VIP and a lot has changed. During these last ten years, life has taught us that, when you fall, the only option is standing up again. And the last few months have offered a radical lesson on the importance of resilience and the value of our communities. The “real VIPs” are the young creatives willing to change the world with their ideas and their talent. This is the energy that flows through the 212 VIP collection: mystery, originality, spontaneity and emotion. Its different fragrances have proved their ability to capture the present, identify its change makers and celebrate the charisma, style and creativity required, today more than ever, to keep on changing the world and overcome adversities.

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