212 VIP

212 VIP captures a new generation of Very Incredible People reinventing NYC. Young, fearless and magnetic, their options are limitless.

A new exclusive chapter
Playfully seductive
Relentless Energy
The art of attraction

212 NYC

Based on the city that never sleeps, 212 NYC is a confident, fragrant expression of freedom and empowerment for the younger generation.

Urban modernity in a fragrance
An Intelligently Urban modern scent

212 SEXY

Bold and mysterious, 212 SEXY shows another side to 212; the youthful exuberance of seduction. Fearless in approach yet sensual and charismatic.

Seductively sweet and cosmopolitan
An intensely attractive aura

212 RED

The purpose of the campaign is to raise awareness among consumers: purchasing (212) RED makes you a powerful force in the fight to end AIDS.