āLa Bombaā Was Born
Among those captivated by her was Diana Vreeland, the legendary editor of Harperās Bazaar and Vogue. Known for her extraordinary intuition, Vreeland saw something explosive in Mrs. Herrera.

It wasnāt just a nickname ā it captured exactly who she was: confident, glamorous, unforgettable.
It was Vreeland who, in the late 1970s, encouraged Herrera to dedicate herself to fashion and create her first collection. From that instinct came a success story ā a Venezuelan force who brought new energies and rhythms to American fashion without the slightest hint of timidity.





