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Carolina Herrera Taps Mario Testino for Global Brand Campaign

Carolina Herrera collaborates with internationally renowned photographer Mario Testino to create the brand’s first global advertising campaign covering all product categories from fashion and accessories to fragrances. The campaign imagery represents a single visual vocabulary for the strong codes of the brand, consistent with the creative vision established by founder, Carolina Herrera, over three decades ago. Long time friends, Carolina Herrera and Mario Testino join together for the Fall 2015 advertising campaign to capture the essence of the House – covering the full product portfolio, including Carolina Herrera New York, women’s ready-to-wear, CH Carolina Herrera, men’s and women’s lifestyle fashion and accessories, eyewear and CH Carolina Herrera men’s and women’s fragrances. Recognized for his ability to create impactful images rich in lifestyle and heritage with his signature sophistication and gentle touch, the Peruvian-born photographer was the right partner for the first unified global campaign, solidifying the iconic style known to Carolina Herrera. “Doing the Carolina Herrera campaign is really exciting for me in this time in my life – it’s a world I know very well,” explains Testino. “It’s a South American world coming to America bringing its culture, tradition, values and sense of family and chic. It’s how South Americans like to be dressed and present themselves, but the ethos really belongs to Carolina Herrera herself,” he adds.